Flood Action Campaign: Prepare, Act, Survive

29 November 2018

The Environment Agency have launched a Flood Action campaign to encourage people across the UK who are at risk of flooding to ‘Prepare. Act. Survive’.

Their campaigns runs annually and aims to raise awareness of the dangers of flooding and encourage people to seek information about protecting themselves and their properties during flooding. This year’s campaign is aimed at young people, particularly renters and young families and is striving to share three pivotal messages: people should make themselves aware of their flood risk; if they are at risk they should sign up to receive flooding warnings; they should understand what the warnings mean and what to do to prepare for flooding.

In our region, previous flooding has seen 157 business and 416 homes flooded in York city centre alone. By managing flooding up stream, rural areas play a vital role in protecting urban areas. Skipton and Pocklington are two examples of recent flooding schemes where the LEP has invested to protect both homes and businesses and also open up potential for growth.

In September there was a ground breaking ceremony to mark the commencement of work on the Pocklington Flood Alleviation Scheme. The scheme will cost a total of £4.7m and includes a £500k Local Growth Fund contribution from the York, North Yorkshire and East Riding Enterprise Partnership. The scheme involves the construction of a large lagoon upstream and to the north east of the town which is designed to capture and store flood water to prevent it from flooding the town which will, in turn, reduce the flood risk to 140 properties in the town.

This was followed by the launch of Skipton Flood alleviation Schemes in October, with the York, North Yorkshire and East Riding Enterprise Partnership investing £1.2m in flood defence and alleviation schemes which aim to develop the growth potential of a market town. An additional £5m of Local Growth Funds has been invested in further physical infrastructure in the town to enable housing growth and new employment investment. On the coast, in Whitby there has been around £4m of investment agreed to protect Whitby from coastal flooding and give confidence to local businesses to invest further in the town and protect its tourism industry.

To find all the information you need about flooding, follow this link: https://flood-warning-information.service.gov.uk/what-to-do-in-a-flood?utm_source=Twitter&utm_medium=TwitterAreaYNE&utm_campaign=FloodsDestroy

You can also keep up to date with info and tips on Twitter by following the hashtag: #PrepareActSurvive


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