Growth in Store for E-Commerce Software Firm as it Secures £500k NPIF Investment

A York-based company, which develops software to help e-commerce businesses increase their sales, secured a £500,000 investment from the Northern Powerhouse Investment Fund (NPIF).

PureClarity was set up in 2014 by a team of IT and digital marketing specialists. CEO, Dr Paul Gibson, identified the need for the product while working in e-commerce agencies. The software was released in 2017 and is now used by organisations including the Royal British Legion, Norwich City Football Club and bike accessories supplier Zyro Fisher.

The technology uses big data and artificial intelligence to analyse customers’ behaviour and recommend the most relevant products when they search for goods in online stores. Since using ProClarity’s platform, clients have seen increases in online revenues, conversion rates and average order value.

The funding means the business can further develop its product and create eight new jobs for sales and marketing staff at its premises in York.

David Dickson, Deputy Chair of The York, North Yorkshire and East Riding Local Enterprise Partnership and NPIF RAB Member, said: “PureClarity is clearly a fast growing, dynamic digital company that York is developing a strong reputation for supporting. Yorkshire and the Humber has an international reputation for software and digital development and the £500,000 investment by NPIF is yet another marker for our commitment to a sector that continues to create strong economic growth.”

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