Too Good To Go becomes official partner of Circular Yorkshire Month

21 October 2020

Too Good To Go, the food app with a conscience, has today announced that it has joined Circular Yorkshire Month as an official partner.


Circular Yorkshire Month aims to bring together partners from across Yorkshire to accelerate the region’s transformation towards a circular economy.


As an official partner, Too Good To Go will be presented to all food businesses in Yorkshire as a key solution to reducing food waste and associated waste costs. Co-founder, Jamie Crummie will also be a guest speaker at the annual York & North Yorkshire LEP Conference on 6 November 2020 to talk about the steps food businesses can take towards a greener future.


As part of their partnership, Too Good To Go recently took part in a webinar hosted by the University of York in partnership with Circular Yorkshire. Attended by almost 100 people, the webinar’s success shows that fighting food waste is of real interest in the post COVID world. A recording of the webinar and the presentation shared with businesses can be viewed here  .


The Too Good To Go app lets people rescue surplus food from restaurants, retailers and producers to stop it from going to waste. Users simply download the free app and search for nearby businesses with unsold food, they then purchase a ‘Magic Bag’ of food, collect it at an allotted time and enjoy it.


PROMOTION: To celebrate Circular Yorkshire Month, Too Good to Go have teamed up with the York & North Yorkshire Growth Hub  to waive Too Good To Go’s annual administration fee for the first year for 50 businesses to join the platform. Visit  to register but be quick; this is a first come, first served offer.


More than 300 food businesses from Yorkshire and The Humber are already live on the Too Good To Go app. Together with local Too Good To Go users, they have saved more than 115,000 meals from going to waste. This has prevented 287,500 kg of CO2e from being emitted, or the same as that emitted from 323 flights from London to New York.


On partnering with Too Good To Go, Paul Potts, Malton local and owner of Food 2 Remember, said: “We really loved how simple the concept was. It’s a win-win-win – people get a great deal, it helps the environment, and my store avoids sending edible food to landfill. There are three main benefits of partnering with Too Good To Go. It brings new customers; people who come in for a Magic Bag return as full price customers, it allows me to waste less as a business and my food is actually being eaten and enjoyed by people rather than rotting in a bin!”


On joining Circular Yorkshire Month, Jamie Crummie, co-founder of Too Good To Go, said: “We’re proud to be joining Circular Yorkshire Month and playing a vital role in the region’s vision towards a circular economy. Our experience partnering with businesses in the region has shown the real appetite for sustainable business and we’re looking forward to seeing Yorkshire pave the way for other regions looking to improve their circular economy credentials.”

Katie Thomas, Senior Strategy Manager for Low Carbon and Circular Economy at the York & North Yorkshire LEP said: “It’s great that Too Good to Go have joined our Circular Yorkshire campaign. Given food and hospitality are such key sectors in our region, we recognise that waste from food is a big issue to tackle. Partnering with Too Good To Go, we can take a positive step to address this”.


For more information on Too Good To Go, visit .


For more information on Circular Yorkshire, visit

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